New Year, New Less Branded Me

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Oh my blog, my sweet beautiful blog.

If our relationship had a physical form, you would be a well meaning girl and I would be the sexy bad boy who keeps jerking you around. I always SAY I’m going to call, I always SAY I can change, I always SAY I’ll keep a consistent blogging pattern. But what do I do? I let you down. Worst – I let myself down*.

*Okay, maybe not myself, because not writing a blog usually means I’m on Tumblr, obsessing over the Michonne and Rick Grimes ship, and I love shipping. I really do.

But now that’s it’s 2016, I’ve decided to be honest with you blog. No more Mr.Cool-Aloof-Guy. Because the truth is, I our whole relationship started on the wrong foot. I didn’t start you because I’m a word-smithing-genius who needed a creative outlet. I started you because it seemed like a smart career move. Like it was the right thing to do if I wanted to get into digital media/social media/THE media. In short – it seemed very on brand.

Starting you merely to say I’ve started you was wrong, blog. Sure, we had our good times and sometimes I actually wrote something to be genuinely proud of… but often I just wrote what I thought I should write. Often I tried to sound like other bloggers, such as GirlLostintheCity or SuperlativelyRude – who are great, by the way, but they’re not me.

However, blog, I’m here yet again with a declaration of change.

I’m different now. I don’t try to guess at what I should be doing, but instead know what I want to be doing. I have projects. Goals. BIG CREATIVE DREAMS! Things that now inspire me because I find them inspiring, not because I’m trying to jump onto a hashtag on Twitter. You and me, blog, we can do something special. Create a showcase of the real Heather Shaw, without any of this futile imagining of what my brand should be.

Of course, we’ll have our challenges. Some of what appears on here might be a little messy. It could be 1,000 words or 100. It could be a picture, a podcast, or even a dick pic – JOKE! Obviously, a dick pic comes under the picture heading. But it’ll all be a reflection of me. Hopefully a lot of me. Seriously, I’ll update you more.

And who knows… maybe one day, in a future where Boris Johnson rules us with an iron fist, we’ll be able to look at each other and say: “finally, all our web traffic doesn’t come from those man porn, dick pic blogs”.

Let’s dream big, blog. You and me.